Tired of Silly Marketing to get Your Attention and Business?
In today’s world of nonstop marketing, commercials, and pop-up ads, it can be enough to make your head spin. This week, I saw an ad that made my head shake in utter shock and awe. Allow me to disclose my bias in this article … I am an owner of an outdoor landscape lighting company. We like to think we are the best landscape lighting company in Kansas City. When it gets too cold to do outdoor landscape lighting, we turn to our other passion: corporate and residential Christmas lighting. I guess you could say we love lights here at Chris Light Co. Check out our work.
Using Outdoor Lights to Detour a Burglar
Now, on to what motivated this blog … I was watching TV the other night, and a company most of you have heard of (that will remain nameless) was running a commercial for motion-detecting flood lights that you can mount on the front, side, or back of your home. In the “B” roll footage, they showed several scenes of an intruder dressed in all black making his way to the front door and all the way to the back door, when all of the sudden, this light popped on, saving the day and scaring the would-be intruder away! This may seem like a victory, but I lost my mind.
“Why in the world would you create an inviting environment for a burglar to get so close to your door in the first place?”
Why in the world would you create an inviting environment for a burglar to get so close to your door in the first place? Behind that door lies everything you care about! Why become the target in the first place? Not trying to scare anyone, but a burglary happens every 15 seconds in the United States. Most burglars avoid houses with lights, as their goal is to avoid unwanted attention. Wouldn’t it make more sense, and be much safer, to create a well-lit environment with LED landscape lights? Creating a well-lit environment that would make a burglar think twice for fear that someone could identify them later? Simply put: lights and burglars don’t mix.
“Simply put: lights and burglars don’t mix.”
Your Solution to a Scary Concept
Chris Light Co. can help solve this problem permanently. Let a local Kansas City landscape lighting expert light up your house with low-cost, no maintenance, lifetime warranty landscape lights. We can design a no-obligation, try-before-you-buy light layout, which not only will be visually beautiful and appealing, but will thwart would-be intruders from even thinking about getting close to your entry doors.
To my faithful readership, sorry if this was darker than our usual posts. This is a subject close to home, and it just got under my skin when I saw a company advertising a motion sensor that doesn’t prevent your house from being a target in the first place. Having a motion sensor is better than nothing and, if we are dealing with a smart burglar, they will move to the next house once the light turns on. If we are dealing with a really bright burglar, they just may use that exact same motion light to test to see if it draws attention.
A huge thank you for taking the time to read our blog. We hope it helped answer any questions you had. Feel free to reach out to with any additional questions you may have. You can call us at 913.851.5882.
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